2007—2013
Early foundations
Technology and finance leadership at Bumi Intermedia, alongside operations at Adsindo Lingkar Media, the company behind Ads.id.
From building the technology
to leading the company.
I’m William, an Indonesian entrepreneur and technologist. In 2013, I co-founded Bitcoin.co.id. That early venture grew into INDODAX, a digital asset exchange serving Indonesia.
After leading the company’s technology as CTO, I became CEO in May 2025. My focus today is on product innovation, responsible growth, and making digital assets more accessible through a trusted platform.
Outside of work, I’m a recreational marathoner and triathlete.